This is the new BREAD! We've re-branded and stripped it back to be a more streamlined idea and shopping experience. After testing styles and website designs for most of 2012, we were able to see what people really want from a label like BREAD. Check the 'about' section in the header/footer for a complete rundown on what we're doing here. To sum it up, every aspect of BREAD is designed to achieve maximum customer satisfaction- because it's the label/shop we've always wanted.